Your Brand Is Your Story — Let’s Design It With Purpose, Heart, and Beautiful Intention.
I create branding and websites that feel personal, meaningful, and aligned with your vision. From thoughtful logos and colour palettes to modern, on-brand websites, everything is crafted to help your business show up confidently and connect with the people you want to reach.
What makes a good brand?
Branding is the art of storytelling and creating a meaningful connection with your audience. A strong brand crafts a narrative that speaks to your audience’s aspirations , values, and desires.
I’ll help you to create a solid brand identity that will make your business unique and meaningful, while crafting a brand identity that resonates with your audience.
Below is a example of brand identity that your business can follow.
Color Palette
Typography
a b c d e f g h I j k l m n o p q r s t u v w x y z
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
Package 01.
Essential Business Branding
This package is perfect for the start of your entrepreneurial journey or if you are wanting a full brand refresh. You will be given all of the tools within our strategically designed branding to target your market audience and drive sales.
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A mood board is like a collage of pictures, fonts, and colors that helps share ideas and concepts when starting a design project. It's a way to show you the style we're aiming for with your brand. We give it to you early on so you can give feedback and make sure the branding matches your vision.
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Your brand board is a visual reference for your brand identity. This is a one page summary of the look and feel of your brand. It includes your brand's logos, colour palette, fonts, and imagery.
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Primary Logo: The main identifier of your business. It is the most complex logo from your logo suite and can contain an illustration, icon, tagline, establishment date/location if relevant. All of your other logos are derived from this descriptive one.
Alternative Logo & Submarks: Simplified or pared-down versions of your primary logo. It can be a different orientation than your primary logo to fit into spaces your primary logo would not fit.
Brand Marks: Brand-marks are symbols or images that represent your brand. They help people quickly recognize your company. These marks can include things like your location, when you started, a tagline, or symbols. You can use brand-marks on things like stamps, the footer of your website, or alongside your other logos.
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Your type suite defines the fonts you will use at every touchpoint to maintain brand consistency and recognition. Your type suite consists of three fonts for main headings, sub-headings, and body text. This is one of the most important elements of business branding and ensures consistency throughout all platforms such as social media posts, brochures, flyers, websites etc.
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A collection of carefully curated colours that will represent your brand. Colour plays an important role in marketing as they are the first things your target market.
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A double-sided business card design. Please note that printing costs are not included in the package pricing.
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A double-sided thank you card design. This card can be swapped out for an alternative print card such as loyalty card, services information card, discount card etc . Please note that printing costs are not included in the package pricing.
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To showcase and celebrate your new brand launch, we carefully curate stunning graphics to share on social media. You will receive 8-10 beautiful launch graphics to post in an Instagram carousel showcasing your final branding. We will also post your new brand design to our social media platforms to showcase the start or rebrand of your business.
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Stunning mockups so you can see how your logos and branding will look in real-word applications. From product packaging to stationery and signage mockups, you will get to see how your new branding will look in action before you have a tangible product.
Package 02.
Basic Business Branding
If you are looking for the basic essentials needed to create a strong brand identity and target your market audience then this starter package is the perfect fit for you. This package is designed to provide you with the basic foundation required to craft a unique brand that resonates with your target audience.
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Primary Logo: The main identifier of your business. It is the most complex logo from your logo suite and can contain an illustration, icon, tagline, establishment date/location if relevant. All of your other logos are derived from this descriptive one.
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Alternative Logo & Submarks: Simplified or pared-down versions of your primary logo. It can be a different orientation than your primary logo to fit into spaces your primary logo would not fit.
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A collection of carefully curated colours that will represent your brand. Colour plays an important role in marketing as they are the first things your target market.
WEBSITE DESIGN
website design & development
Your brand deserves a website that feels personal, polished, and authentically you.
We design custom websites that balance beauty with purpose — blending thoughtful layouts, cohesive branding, and meaningful storytelling to create a digital presence you’re proud of. Whether you're launching a new business or refreshing your existing brand, we craft websites that showcase your vision and support your growth with clarity and style.
Website Design & Development Services
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The Essentials Website
Perfect for new businesses needing a clean, simple online presence.
Ideal For:
Startups, small businesses, and service providers needing a beautiful, clean, functional website.
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The Signature Website
Most popular package — balanced, branded, and strategic.
Ideal For:
Businesses ready for a polished, modern, fully branded online experience.
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The Premium Brand + Website Experience
A full luxury package combining brand identity + website design for businesses wanting a complete transformation.
Ideal For:
New businesses, rebrands, or established businesses wanting top-tier design with a high-end digital presence.
Testimonials
FAQs
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I create a complete brand identity that’s unique and meaningful — this includes logo design, colour palette, typography, brand imagery, and visuals that resonate with your target audience.
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Begin by filling out my Branding Inquiry Form. Once you’re onboarded, I’ll schedule a discovery meeting to understand your business, goals, values, audience and aesthetic vision.
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Yes — whether you’re starting fresh or re-branding, I’ll help evolve your visual identity so it aligns with where your business is now and where you’re headed.
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I work with businesses of all kinds — from start-ups to established brands. My aim is to craft a brand identity that’s flexible, strong and tailored to your niche and audience.
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Yes — once the brand identity is approved, you’ll receive professional files (logo variations, colour codes, typography specs, imagery guidelines) so you can apply the brand consistently across print, web, signage and more.
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Yes — as part of Grey & Oak’s services, I can extend your brand into signage, event pieces, interiors, décor and other physical manifestations of your identity.
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Timeline depends on scope, but a typical full brand build takes approximately 4-6 weeks. (Exact timing will be confirmed during our discovery phase.)
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Starting investment is $500+. Investment varies based on requirements (e.g., number of logo concepts, folder of assets, brand guidelines). I’ll provide a custom proposal after our discovery meeting.
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Yes — you can engage just for a logo refresh, a brand colour update, or full brand system. We’ll define scope together and tailor the package.
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Once approved, I deliver your brand files and we’ll review how to implement the identity (in print, web, signage, social media). I can also help with roll-out strategy if needed.
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The process begins with in-depth brand discovery: your business, competitors, audience, market positioning and style preferences. Everything is aligned to create a brand identity that communicates clearly and effectively.
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Yes — I can create matching assets such as social media templates, business cards, letterheads, signage visuals, and more to keep your brand consistent across all touch-points.
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Yes — whether you’re launching a pop-up, planning a wedding décor business, or building a service-based company, I tailor branding packages to events, services, products and more.
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Please fill out the Branding Inquiry Form on my website (greyandoak.ca). I will review your information and get back to you with next steps.
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I’m based in Prince George, BC and serve clients in Northern British Columbia and beyond. Remote consultations and digital delivery make it possible to work fully virtually as well.